PAY ATTENTION TO THE WORLD AROUND YOU

...and change it for the better

Who do you think came up with the brilliant and ultimately lucrative – idea of the liquor bottle capper that automatically pours only one-and-a-half ounces of liquor at a time? Not some market research scientist for a major distillery, but a bartender – a guy who simply paid attention and figured out a better, faster, and more exacting way to measure out alcohol than using the “middle man” called the jigger!

So inventors are regular joes like you and me who watch... and observe... and do a little creative thinking to find things we can improve upon. It can not only hatch a great idea, it can make day-to-day life more vibrant, full and fun.